Wedding industry comeback after Covid 2022 In Haryana . Despite the Covid-driven disruptions, the fact that there was no significant decrease in spending on wedding attire, jewelry, beauty or beauty products, most couples decided to marry despite the third wave of disruptions, revealed a study conducted by a website that lists wedding venues.
The company provided wedding coverage between January 2021 and January 2022.
Although only 67 percent of respondents claimed they had less spending on wedding attire and jewelry, 9-10% reported that they had less spending on makeup and photography. There’s no surprise that India’s gold consumption is predicted to grow even more in 2022 following a jump of 79% in the previous year due to an enormous slack in demand and an overall increase in consumer sentiment, stated the World Gold Council (Wac).
We continue to observe that the number of guests attending weddings is decreasing even with no covid-curbs. couples are opting for smaller weddings with 100-200 guests. Also, we are seeing an alteration in how covid has affected different areas of the business in different ways. As digital adoption grew, however, it also noticed service companies such as venues and decorators lost their jobs when the event scaled back,” she told Mint.
She also said that 2022 will likely be the year when covid will be revived due to the ease of travel for destination weddings as well because covid is becoming a way of living.
Although there aren’t any current data, India’s unorganized wedding industry was reported at the equivalent of Rs 3681 billion in 2016, according to an Mpg research report that examined the Market Study of Online Matrimony and Marriage Services in India.
2021 was an eventful year in the world of weddings, that was slowed down to accommodate the new norm. About 16.71 percent of those who took part in the survey indicated that when planning their wedding, the most important factor was arranging the location. 16.59 percent said that catering was essential, even though there was a decline in expenditure in these two categories , as weddings were scaled back. However, these two categories were the main focal factors in smaller and less intimate weddings.
Photography was a priority, as was makeup, safety and unique guest experiences.
The traditional wedding ceremony has also changed, according to the survey. Invitations were a major digital jump post being used. Couples were more imaginative with their invitations. While 31.90 percent of their guests distributed only e-invites for their big day, 59.05% sent out traditional as well as e-invites.
The epidemic has also been disruptive for businesses who had only been offline before. With the exception of places that were primarily discovered offline, the majority of other services were booked online through virtual meetings. The majority of 54.25 percent of people booked their services following virtual calls.
Saab Weddings’ founder Sanjay Gupta from Jaipur says there’s changed in the way he conducts business today. He has to deal with couples who plan their own weddings, rather than their parents. “There is much more digital awareness. A lot of work gets done online. Also, this generation understands why certain services cost more than others and so we don’t have to keep justifying our costs,” he stated.